UNION — The Farmers’ Market has been selected to receive a $500 grant for advertising and promotion from AgSouth Farm Credit.
In a joint statement released earlier this week, the Farmers’ Market and AgSouth announced the market located on Main Street in the City of Union is among 50 markets in Georgia and South Carolina to share in a total of $25,000 in farmers’ market support grants. The press release states that the grants are to be used by each market for advertising and promotion of that venue.
“We are very thankful to have been selected to receive AgSouth’s Think Outside the Store® farmers’ market grant,” Union County Ag+Art Tour Chair Elise Ashby said. “These funds will go a long way in helping us promote the Union County Farmers’ Market’s 2017 opening during the Ag+Art Tour — Union County on Saturday, June 24 from 9 a.m. to 5 p.m. and in encouraging our community to think ‘farm fresh’ when planning their meals.”
AgSouth Farm Credit Marketing Director Christy Smith said that “to be eligible to receive a grant, applicants had to provide a detailed marketing plan describing how they would use the grant funds to promote the market. We received many applications with some very creative marketing plans, and it was very hard for our selection committee to choose among the many excellent applications we received. The Union County Farmers’ Market was chosen because of its strategic and very specific marketing plan designed to increase public awareness of the market.”
Smith explained that, “Many farmers get their start selling to local markets. Our grant program was designed to support these young farmers by helping to create public awareness of how choosing to shop at your local farmers’ market benefits not only a community’s health, but also its economy, much in the same way our own patronage program [the cooperative’s profit sharing program] benefits not only our members, but the communities we serve. This is the sixth year we have been supporting our local markets, and we’re proud continue that support.”